Alex Coley

I’m a senior digital practitioner with depth and breadth of experience across multiple channels and sectors. I believe in the power of technology to create opportunities, integrate activity and deliver knowledge about brands and products.

I advocate and use social media platforms, tools and services for brand awareness, reputation monitoring, live reporting and customer and product support.

I’ve made a point of working across a good range of online disciplines. It’s helped me understand how teams work together in different areas and the value and impact different work streams have on each other.

Here are a few achievements I’ve selected from my work:

• Official verification of a branded Twitter account and acquisition of 15-fold follower growth (15,000+)
• Strategy and set up of a B2C Facebook page for a highly trusted brand (2,500+ likes)
• Strategy and branded relaunch of YouTube channel (130k+ upload views)
• Digital campaign launch for an international retail group with mobile device CRM strategy
• Improving ROI of a financial services intranet through community building and devolved publishing
• Regulatory and propriety guidance for civil servants using social media in a pre-election period
• Live twitter coverage on two Budget Days syndicated by widget to national newspapers websites

HM Government (Directgov)

Westfield

Arup

Merrill Lynch (MLIM/Blackrock)

Macmillan (nature.com)

Hachette Filipacchi (Elle UK)

Royal Institute of Chartered Surveyors

Reed Business Information (EGi)